chipsEffective negotiation can save money, build better commercial relationships with customers and suppliers, and materially improve a company’s profitability. If best practice can be replicated within your business, the combined benefits can be enormous. This course develops a win-win negotiating approach, based on building strong trading relationships with your customers and suppliers.




What we cover:

  • Principles of Negotiation
  • Understanding buyer/vendor motivations
  • Competitive situations & strategies
  • Planning negotiations
  • Developing effective trading behaviours
  • Using counter-arguments and creative tactics
  • Using a collaborative negotiating approach
  • Prioritising needs, wants and aspirational concessions
  • Successful tactics and things to avoid
  • Getting final commitment and managing the follow-up
  • ….and much more!