Effective negotiation can save money, build better commercial relationships with customers and suppliers, and materially improve a company’s profitability.

If best practice can be replicated within your business, the combined benefits can be enormous. This course develops a win-win negotiating approach, based on building strong trading relationships with your customers and suppliers.

What we cover:

• Principles of Negotiation
• Understanding buyer/vendor motivations
• Competitive situations & strategies
• Planning negotiations
• Developing effective trading behaviours
• Using counter-arguments and creative tactics
• Using a collaborative negotiating approach
• Prioritising needs, wants and aspirational concessions
• Successful tactics and things to avoid
• Getting final commitment and managing the follow-up
• ….and much more!