This workshop focuses on practical uses for applying the science of human behaviour in sales situations, including an in-depth look at how non-verbal communication (body language, auditory style etc.) impacts the sales process.

In particular, the training explores psychological aspects of the buying process and emphasises the importance of natural human rapport-building as a corner-stone of successful selling.

What we cover:

• Understanding emotional and rational needs
• Analysing emotional responses and their triggers
• Body language – especially business etiquette
• Influencing perceptions and building trust
• Basic behavioural considerations in meetings
• Personality styles and style matching techniques
• Creating rapport and dealing with poor responses/resistance