Occam is one of the largest database marketing companies in the UK, providing its clients with sophisticated customer information management and analysis solutions. The company has prestigious customers in the Finance sector, such as Nationwide and Royal Bank of Scotland, and a special focus on the Charities sector, helping charities to generate more donations from clever management of their donor database. We delivered major account planning excellence with our MAPS workshop, and embedded a structured methodology for strategic selling at the enterprise.
“The course gave a very logical approach to account development and provided some very practical tools to improve our strategies and actionable tactics. The trainer pitched the teaching style with an understanding of what we needed to help us and brought a great deal of experience to the group. It was great to use our own real clients over the 2 days and that made the MAPS planning system easy to use after the course!”