New Business Generation is a selling skills workshop designed for everyone faced with the challenge of generating their own new business opportunities in an increasingly competitive environment.
Research consistently shows that those salespeople who have the confidence and skills to develop new business are always amongst the top performers within their organisations.
This workshop is ideal for salespeople who want to improve their effectiveness in generating new sales opportunities, and building a strong pipeline of opportunities. The course teaches a motivational mix of organisational and behavioural skills aimed at improving proactive sales effectiveness.
The course covers:
- Prospecting & new lead generation
- Personal Marketing
- Overcoming reluctance and getting organised
- Target calling – Getting the first appointment
- Developing your own ‘30 second telephone pitch’
- Handling telephone calling objections
- Maintaining motivation
- Dealing with Reception, PAs and Voicemail
- Getting through to the ‘right’ person
- Professional questioning techniques
- Qualification – Budgets, authorities, timescales, decision processes
- Getting that first meeting
- ….and much more!
The workshop is highly interactive and encourages delegates to discuss specific selling issues they are experiencing.
New Business Generation is a 2 Day course. All our courses can be customised for your target vertical markets and solution offerings, and can be supported with a continuous learning programme, including sales management coaching.
