BusinesspeopleThis workshop focuses on practical uses for applying the science of human behaviour in sales situations, including an in-depth look at how non-verbal communication (body language, auditory style etc.) impacts the sales process. In particular, the training explores psychological aspects of the buying process and emphasises the importance of natural human rapport-building as a corner-stone of successful selling.

What we cover:

  • Understanding emotional and rational needs
  • Analysing emotional responses and their triggers
  • Body language – especially business etiquette
  • Influencing perceptions and building trust
  • Basic behavioural considerations in meetings
  • Personality styles and style matching techniques
  • Creating rapport and dealing with poor responses/resistance