Mike Meldrum

Associate

mike-meldrumMike spent 18 years at Cranfield School of Management, where he finished as a Senior Lecturer in Management Development. On leaving, he moved to Associate status and continues to be invited back as a contributor to a range of activities.

Mike’s work at Cranfield began in research, but after two years he transferred to the teaching faculty. Following a successful few years in marketing he concentrated his efforts on the longer general management programmes where he ran the General Management for Specialists for seven years and the Business Leaders’ Programme for a further five. The programmes required working at a personal level with participants, with the latter being Cranfield’s most senior offering. Both entailed significant P&L responsibility. Mike holds the following academic qualifications: MBA, BSc (Hons), Cert. Ed, Dip M, IDip Exec Coach

As well as teaching and consulting, Mike also has published widely:

Blogs

“Mike Meldrum on Leadership” at: http://mikemeldrumleadership.wordpress.com/

Books

“The Complete Marketer” to be published by Kogan Page in May 2013 – an update of “Marketing in a Nutshell” (3rd Edition) co-authored with Prof. Malcolm McDonald

Articles

Various marketing and general management papers in a variety of practitioner and academic journals.

Reports

Three co-authored research-based Cranfield Reports: “The Future of Industrial Marketing”; “The Management Development Gap”, and “Thinking Outside the Box – Developing an External Perspective in Senior Managers”